SumUp, a global FinTech company serving more than four million small merchants worldwide, has officially launched in Canada, marking its 38th market and its latest expansion across the Americas.
The company is entering a market where small businesses make up the overwhelming majority of the commercial landscape. According to figures from ISED Key Small Business Statistics 2025, Canada is home to 1.1 million employing businesses, of which 98.2% are small businesses. SumUp says these merchants continue to face unnecessarily complicated payment experiences and that its entry into the market is aimed at addressing that gap.
Two products are being introduced as part of the Canadian launch: the SumUp Go card reader and Payment Links. The SumUp Go is a pocket-sized reader designed for in-person transactions, with no monthly fees, no involved setup process, and the ability to begin accepting payments immediately.
Payment Links, meanwhile, requires no hardware and allows merchants to collect payments remotely by generating and sharing a secure link via text, email or social media. Together, the two products are intended to give small businesses a single, straightforward system covering both in-person and remote payment acceptance.
Canada's payments market is projected to grow to USD $3.47bn by 2031, representing a compound annual growth rate of 15.92% over that period, according to Mordor Intelligence. SumUp says declining cash usage and accelerating digital adoption are creating conditions that favour its arrival, and that it plans to expand its local product offering over time based on direct merchant feedback.
Founded in 2012, SumUp provides financial tools to small merchants across its three core pillars: payment, point of sale, and account and card. The company says its model is built around transparency and accessibility, with pay-as-you-go pricing designed to scale alongside a business rather than impose fixed overheads.
SumUp has also committed to directing 1% of net revenue generated by its Solo devices towards environmental causes, and supports educational and entrepreneurial initiatives globally. The company has been recognised by the Stonewall Workplace Equality Index as a top global employer for inclusion.
SumUp CEO of North America Andrew Helms said, 'Launching in Canada is a natural next step in SumUp's growth across North America.
'Canada has an incredibly vibrant small business community and we see a huge opportunity to give these merchants the tools they need to thrive, without the complexity or hidden costs they have come to expect from legacy providers. At SumUp, we're in it for the merchant. When they succeed, we succeed.'