Auto lenders are being urged to rethink how they measure price elasticity, according to FinTech pricing specialist Earnix, which argues that traditional demand modelling often fails once it meets the realities of the market. In a recent post, Earnix explained that demand modelling in auto lending should, in theory, be simple: estimate the likelihood a [...] The post The hidden flaws in auto loan demand modelling appeared first on VCNews.co.