Winterflood, a division of Marex and one of the UK's leading liquidity providers and retail-focused capital markets distributors, has entered into a strategic partnership with Curation, the AI infrastructure for retail investor relations, aimed at strengthening retail investor engagement for listed companies raising capital through the Winterflood Retail Access Platform (WRAP).
The collaboration brings together Winterflood's expertise in capital markets with Curation's retail investor engagement technology, with the goal of helping listed companies attract, engage and gain a deeper understanding of retail investors, both during capital raises and across their broader lifecycle as public businesses.
As part of the arrangement, Winterflood will make Curation's retail investor relations capabilities available to companies carrying out equity and fixed income capital raises via WRAP. Curation, in turn, will help issuers grow and engage their retail investor base while supplying measurable data on investor engagement levels.
The tie-up will also see Winterflood's proprietary Winterflood Retail Intelligence (WRI) tool extended to Curation's corporate clients. This will give companies access to in-depth analytics on retail trading behaviour, helping them better understand their shareholder base and assess how well their retail engagement strategies are performing.
Joe Winkley, Head of Corporate Services at Winterflood, said, 'Curation provides companies with an innovative platform to engage directly with retail investors, helping them build stronger and more meaningful relationships with this increasingly important shareholder base. We are very pleased indeed to partner with Curation, whose capabilities complement both our WRAP and WRI solutions. Together, we will provide issuers with enhanced retail distribution, greater insight into investor engagement and market-leading analytics to help them better understand and grow their retail shareholder base.'
Nirav Karia, CEO of Curation, said, 'Winterflood is a leading participant in the UK retail investor ecosystem, and we are proud to partner with them. Curation helps listed companies attract, engage and retain retail investors, while Winterflood brings market-leading capital markets expertise, liquidity and retail shareholder intelligence.
'Together, we will help companies transform retail investor relations into a measurable, data-driven capital markets strategy, delivering better outcomes for issuers, investors and the wider UK capital markets.'