Entrust, a global provider of identity-centric security solutions, has launched a new biometric authentication product aimed at combatting the growing wave of AI-powered account takeover fraud.
The Entrust Biometric Authentication solution is designed to protect high-risk user interactions such as onboarding, account recovery, device changes, and large transactions. Rather than treating authentication solely as an access problem, the product anchors verification to a confirmed human identity, applying appropriate levels of assurance depending on the risk profile of each interaction.
The product combines biometric identity verification with adaptive risk-based authentication, offering organisations a defence against presentation attacks, injection attacks, and AI-generated deepfakes. By linking authentication to a verified identity established at enrolment, the solution extends that assurance across every subsequent interaction and access point, enabling consistent, high-confidence decisions throughout the user lifecycle. Three distinct authentication methods underpin the product: a Biometric Passkey for high-risk moments that binds authentication to a verified human identity; Face Authentication, which replaces one-time passcodes with a biometric check for everyday and step-up verification; and Motion Authentication, which addresses deepfake, replay, and injection attacks in high-assurance scenarios using ISO 30107-3 PAD Level 1 and 2 conformant liveness detection, independently tested by iBeta Quality Assurance.
Entrust is a global company specialising in identity-centric security, offering products spanning identity verification, authentication, and fraud prevention across the user lifecycle.
The urgency behind the launch is underscored by the scale of the fraud problem facing businesses globally. Organisations lost an average of 7.7% of annual revenue to fraud, with account takeover accounting for nearly a third of those losses. Additionally, one in five biometric fraud attempts now involve AI-generated deepfakes. The solution also aims to reduce operational friction, cutting down on unnecessary account lockouts caused by password and one-time passcode failures, minimising manual reviews, and enabling secure self-service authentication to reduce support costs.
Entrust chief technology and product officer Mike Baxter said, 'Too many organizations are treating authentication as a login problem, but attackers have already moved beyond access. Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organizations apply the right level of assurance at the right moments while delivering secure, low-friction experiences.'