Bir, the Caucasus' first fully integrated e-commerce, banking and payments ecosystem, has teamed up with UK-based global payments platform Paysend to introduce international money transfers for consumers in Azerbaijan.
The collaboration brings cross-border transfer capabilities to Bir's m10 mobile wallet app, giving users the ability to send money to over 140 countries and territories directly from their smartphones.
The move is aimed at making international transactions faster, more straightforward and more accessible, supporting use cases such as remittances to family members abroad, covering overseas expenses and managing finances while travelling. The launch reflects rising demand for seamless digital financial services in Azerbaijan, the most populous country in the Caucasus, as adoption of digital payments and e-commerce continues to accelerate across the region.
Bir's ecosystem currently reaches around half of Azerbaijan's population. The addition of instant international transfers through m10 is anticipated to deepen engagement across the broader Bir platform, encouraging uptake of related services including everyday banking through Birbank and online retail via Birmarket.
Bir CEO of Payments Jalal Orujov said, 'International transfers are a critical service for users in Azerbaijan. By expanding Bir's cross-border payment capabilities with Paysend, we are bringing the speed and simplicity of local transactions to international payments. This strengthens Bir's role as a fast-growing financial ecosystem and supports Azerbaijan's digital transformation, reinforcing its position as a strategic bridge between Europe and Asia. Faster, more secure, and more inclusive connectivity is helping build a more integrated regional digital economy.'
Paysend head of enterprise Danny May said, 'To succeed in today's interconnected economy, businesses need access to reliable, scalable, and globally connected payment infrastructure. We're delighted to partner with Bir to help expand access to cross-border payments across more than 140 countries and territories. Together, we're enabling faster, more seamless money movement that supports consumers while helping drive greater financial connectivity worldwide.'