etoro, a trading and investing platform, has revealed a completely rebuilt mobile app at its 'Intelligence in Motion' event in London, alongside a suite of new products spanning agentic trading, digital asset self-custody and a refreshed brand identity.
Central to the launch is Tori, the firm's proactive AI agent, which draws on the collective knowledge of etoro's community of millions of users. Rather than waiting for prompts, Tori delivers portfolio insights, market signals and explanations for price movements at the moment they become relevant. Investors will also be able to access Tori's insights through WhatsApp and Apple Watch, meaning they can monitor holdings and react to market events without opening the app.
The rebuilt app has been designed to be quicker and more personalised, offering clearer portfolio views, richer asset pages, advanced charting and greater customisation. New sub-accounts allow users to ringfence money for different goals, such as a child's future, a house deposit or retirement, and manage each in parallel.
For active traders, the company introduced etoro edge, a new desktop platform featuring professional-grade charting and analytics. It also launched agent-powered portfolios, which let investors build or copy AI agents that trade continuously on their behalf, each operating within its own sub-account while the user retains oversight throughout.
Elsewhere, the etoro App Store is expanding with trading and analytics applications created by partners, developers, quants and everyday users, supported by a Builders' Portal offering structured access to APIs. For those seeking direct ownership of digital assets, investors can now create secure self-custody wallets in seconds via Tori, unlocking access to decentralised finance. The capability is powered by Zengo, the self-custody technology now part of etoro.
The launch is accompanied by a rebrand, including a new logo, visual identity and the tagline 'Know better,' underscoring the firm's aim of helping people make better-informed financial choices.
Founded in 2007, etoro is a trading and investing platform with 40 million registered users across 75 countries. It offers a collaborative investment community where users can trade directly, invest in portfolios or copy other investors across a range of traditional and innovative assets.
etoro co-founder and CEO Yoni Assia said, 'Our AI is built on the real decisions and track records of millions of investors. An intelligence that's hard to replicate. By bringing AI and our community together, we're helping people invest with greater knowledge and confidence. For nearly two decades we've worked to give everyone a seat at the table, this is the next step.'