CentSight, an AI-native financial intelligence platform designed for small and mid-sized businesses, has officially launched publicly, offering business owners access to CFO-grade financial insight without the associated hiring costs.
The company has secured a $1.5m pre-seed investment from Mudita Venture Partners to support the launch. CentSight was also built alongside Mudita Studios, Mudita's company creation arm, which provided product, engineering, finance, and go-to-market support throughout the platform's development.
CentSight integrates directly with tools that businesses already rely on, including QuickBooks Online and bank accounts via Plaid, enabling owners to query their finances in plain English across areas such as cash flow, expenses, revenue, profitability, runway, and margins, without the need to work through spreadsheets or wait for month-end reports.
A key feature of the platform is Signals, a proactive alert system that continuously monitors connected financial data and flags potential issues before owners are aware they need to ask. Rather than generating generic dashboard notifications, Signals converts financial movements into specific business prompts, for example flagging a cash gap forming in the coming weeks, a customer falling behind on payment, or a vendor category experiencing an unexpected rise.
The platform is specifically designed to address the financial guidance gap facing the more than 36 million small businesses operating in the United States. Fractional CFO advisory services are reported to cost anywhere between $3,000 and $18,000 per month, placing that level of financial expertise beyond the reach of many growing companies. CentSight's proposition is to make that level of clarity accessible at a fraction of the cost.
CentSight was founded by Gerald Hetrick, a seasoned operator and entrepreneur whose previous company, Able, was acquired by Bullhorn in 2023. Hetrick brings close to three decades of experience across founding, executive, board, and operational roles, and also works as an EOS Implementer supporting founders in running more effective businesses. The platform was built to address a challenge he has observed throughout his career: the disconnect between possessing financial data and understanding what action to take with it.
The platform's capabilities include plain English financial question and answer functionality, direct integrations with QuickBooks Online and Plaid, real-time dashboards built for operators rather than accountants, and AI-native intelligence designed specifically for SMB financial decision-making.
CentSight founder and CEO Gerald Hetrick said, 'Too many good businesses run blind, not because the owners aren't smart, but because the answers have always been locked behind a CFO they can't afford. So, they stay stuck as they have plenty of data, but no real direction. We built CentSight to move owners from blind to clear to decisive, making them fluent in their own finances so they can act with confidence instead of crossing their fingers. The whole idea is to run your company on answers, not anxiety.'
Hetrick added, 'Most owners are not lacking data. They have bank accounts, accounting systems, spreadsheets, reports and advisors. What they are missing is a clear answer when they need to make a decision. CentSight turns that data into guidance they can actually use.'